About

I was stuck. After 15 years partnering with brands like Harley-Davidson, Club Monaco, and Virgin Mobile, I couldn’t see how to position my own accumulated value for a changing market. I had the expertise, but couldn’t recognize the patterns from inside my own career.

So I did what I’d always done for brands. I looked for the hidden story.

The approach worked, and it exposed a common reality: in an AI-accelerated market, experienced professionals have real strategic value but are too close to see it clearly. And that blind spot becomes a liability.

That insight became OwnerArtist—a systematic approach to career clarity for professionals navigating rapid change. Not generic career advice. Strategic guidance that reveals where accumulated experience creates competitive advantage when the rules are being rewritten.